The Story Behind Your Holiday Concierge…
If you’ve known us for a while, you’ll know us as Gilly Bachelor Travel Expert. It’s a name that has been a huge part of our journey, but as the business has grown, it no longer tells the whole story.
What started as a business built around Gilly has become a team. Stephanie has recently stepped into her new role as Head of Concierge, while Millie has joined us as an experienced travel consultant, bringing her own knowledge and expertise to the team.
The business is now much more than one person, and we felt our brand needed to reflect that.
The thing is, Your Holiday Concierge isn’t actually a new name. It has been our incorporated company name since we launched in early 2019. We simply never used it as our customer-facing brand. From 12 September, that changes.
Gilly Bachelor Travel Expert becomes Your Holiday Concierge.
It’s not a change in what we do or how we look after our clients. It’s the next chapter of the business and, we think, a much better reflection of who we are today.
The new identity has been created in collaboration with James Brinkler at Gravity Creative, and there’s plenty of meaning behind the new logo.
The sun represents the warmth and optimism of travel, while the horizon represents what lies ahead. That feeling of having something wonderful to look forward to, somewhere new to discover or a long-awaited holiday sitting in the diary.
The pathways within the design reflect the different journeys our clients take. Because no two holidays are the same, and neither are the people travelling on them.
The colours are warm, timeless and reassuring, bringing together the excitement of travel with the calm and confidence that comes from having an experienced team behind you.
Our new strapline
Expert Advice. Personal Service.
For us, expert advice means more than knowing where to go. It’s knowing which hotel is actually right for you, whether an upgrade is worth paying for, whether a connection is too tight or whether there’s a better option altogether.
Personal service means listening, remembering the details and genuinely getting to know our clients.
And now, that experience comes from the whole team.
It isn’t just Gilly anymore. It’s all of us.
So, from 12 September, you’ll start to see a new name, new logo and new identity across everything we do.
A new look, a new chapter and a name that finally reflects the business we have become. Your Holiday Concierge. Expert Advice. Personal Service.
