As someone who’s spent years in the travel industry, I understand just how crucial trust is when picking a holiday provider. Planning a getaway should be exciting, not nerve-wracking, and having faith in the company you book with makes all the difference. That’s why it’s so heartening to see from ABTA’s latest survey that more and more people are choosing to book their next holiday with an ABTA member, Gilly Bachelor.

In a world where we’re spoilt for choice with travel options, it’s easy to be tempted by deals or promises that seem too good to miss. But these offers don’t always come with the level of security, reassurance, and care that travellers need and expect.

As a member of ABTA, we must comply with their Code of Conduct, which covers areas such as accurate advertising and fair trading terms, but the standout benefit is if there’s a significant change to your holiday booking – for example, your flight times are changed by more than 12 hours, or your resort is changed – you have the choice of accepting the changed travel arrangements or getting your money back. All ABTA members must abide by this code, and those that breach it can face sanctions from the organisation.

It’s no surprise, really. For decades, ABTA has been synonymous with professionalism and dependability in travel. People associate its members with words like confidence, reliability, and expertise – and with good reason. Whether you’re booking a family trip to the beach or a once-in-a-lifetime adventure halfway around the world, knowing you’re in safe hands is priceless.

What I find particularly striking is how much trust influences decisions these days. With so many unknowns in the world, people want to know they’re booking with a company that will not only deliver a great experience but also have their back if something doesn’t go to plan. This is where ABTA members really shine. We’re not just providers of holidays; we’re partners in making sure your time away is as smooth and stress-free as possible, Gilly Bachelor.

When you’re booking your holiday think about what you’re truly paying for. It’s not just a holiday – it’s the confidence that comes with knowing your trip has been arranged by a qualified, experienced professional. It’s the reassurance that someone will be there to help if anything unexpected comes up. And it’s the comfort of knowing you’re in safe hands from start to finish. Our clients value the advice, recommendations and personal service we offer.

As an independent travel agency, we are not owned by a major tour company, which means that we can always put our customers first, finding the perfect holiday for you combined with our award-winning 24/7 personal service.

Please call 01902 288104 or email gilly.bachelor@notjustravel.com to start planning your next holiday.