AI seems to be everywhere at the moment, doesn’t it? From apps that whip up holiday ideas in seconds to chatbots that give instant answers, it all sounds very clever.
And I’ll be honest—AI is brilliant at some things.
Where AI is Handy
If you’re at the early “dreaming” stage, it can be fun to use. It might suggest:
- Where to find sunshine in December
- Family-friendly destinations with short flights
- Cities that are perfect for foodies
It can also round up reviews or compare lots of options really quickly. In other words, it’s great for ideas and research.
But Here’s the Problem…
When it comes to actually booking your holiday, AI can let you down. One example I tested was advice on booking an infant seat with Jet2 Holidays—the information was simply wrong, and if you’d followed it, it could have cost hundreds of pounds to fix.
Other problems I see often:
- Out-of-date info – entry rules, visas, or destination advice can change rapidly, and AI doesn’t always keep pace.
- No nuance – it won’t warn you if somewhere is best avoided, or tell you about a fabulous new destination just starting to open up.
- No help when things go wrong – and let’s be honest, things do go wrong, especially this summer: airline strikes, wildfires, sick clients, delayed visas, and last-minute travel restrictions are just a few of the headaches we’ve been handling. AI won’t pick up the phone to sort it all out while keeping you calm and reassured.
Why the Human Touch Still Matters
Many clients don’t even know exactly what they want—yet after just a conversation, we can create something truly special. Take this family who’d just returned from South Africa:
“We were so impressed that after a relatively short conversation with Gilly she had listened extremely carefully and delivered a holiday with all the different elements we wanted (and some we didn’t realise we wanted but loved!) The standard of all the places of accommodation was above and beyond anything we had experienced before. We wanted a special and memorable holiday for ourselves and 2x teenagers – and Gilly delivered that in spades. Thank you so much.”
That’s the kind of thing AI simply can’t do. I can take your ideas, listen to what you really want (and even what you didn’t know you wanted!), and turn it into a holiday that’s seamless, stress-free, and memorable.
- Creative solutions if plans suddenly change.
- Someone on your side who deals with airlines, hotels, and cruise lines.
- Reassurance when you’re stressed, worried, or dealing with travel chaos.
- Personal recommendations and experiences you won’t find online.
AI is brilliant for inspiration, but for peace of mind, value for money, and those unforgettable “pinch-me” moments, nothing replaces having a real person looking after you—especially when things don’t go to plan.
Planning something exciting? Whether it’s a family adventure, a romantic getaway, or the trip of a lifetime, I’d love to make it smooth, stress-free, and unforgettable. Give us a call on 01902 288104, pop me an email—let’s start planning!